Rochford Engineering Co. Ltd
Founded in 1980 Rochford Engineering Co Ltd is a privately owned Business operating from 4500 sq. ft. premises in the heart of Birmingham.
Rochford supply metal components to a variety of industries including, earth moving, bicycle, glazing, leisure and automotive companies
Rochford Engineering is fully committed to providing high quality products to ensure complete customer satisfaction. It is their policy to ensure the continual improvement of the company’s overall performance and aim towards satisfying the expectations and needs of their customers. To achieve this objective, the company operates a Quality Management System that meets the requirements of ISO9001:2000.
Facing a major turndown in their order book during 2009, Rochford decided to be pro-active and implement a structured methodology for new marketing initiatives to develop new business. They also made the commitment to implementing ‘lean’ processes through-out the factory to cut waste. The third arm of the new programme was to increase customer service levels to prevent churn and ensure retention of their existing customer base.
Rochford chose AIM’s structured Strategic Re-alignment Program (SRP) as the methodology for managing the new programme. They now have a growing order book, have substantially cut waste and are developing their own in-house major account management strategy.
Faced with a major downturn in their order book in 2009, the challenge was to regain market share and rationalise the business to enable a return to profitability.
With guidance and mentoring from AIM Professional Services, a new business plan was carefully developed, resulting in new marketing initiatives implemented to develop new business with existing customers. An implementation of ‘lean’ techniques was introduced to remove ‘waste’ in business processes.
Roles and responsibilities of supervision and management were revised to improve the day-to-day running of the business, and to enable more focus on developing relationships with their customers. A training programme in customer account management and development was implemented.
Rochford now have a growing order book, have substantially cut waste and are developing their own in-house major account management strategy.