Lotus Cars is a British manufacturer of sports and racing cars based at the former site of RAF Hethel, a World War II airfield in Norfolk.
The company designs and builds race and production automobiles of light weight and fine handling characteristics.
Following the successful entry of the Lotus Elise model into the USA and the growth of the Japanese market, Lotus Cars Ltd embarked on a supply chain initiative in 2006 designed to maintain and improve quality, and support a robust business model going forwards from 2006. This meant working very closely with their key suppliers through ‘tailored’ programmes to suit each individual supplier.
The whole supply chain programme was project managed by Glyn Jenks and his team of experienced ‘lean’ professionals, who worked closely with the Lotus Supplier Quality Engineers and their suppliers.
Now the production lines flow without any disruption and supplier performance is at World Class levels.
Lotus is currently two years into a dynamic five year brand reinvigoration plan with the goal of returning the marque to its original status alongside other prestigious sports car manufacturers. The plan includes an entire new range, the first of which will be the return of the iconic Esprit in 2013.