Do you really have to choose?

An innovation and design company CEO recently stated, “Culture, like brand, is misunderstood and often discounted as a touchy-feely component of business that belongs to HR.”

Some of you may agree, but there is a strong argument to say that the importance of an engaged employee culture is vastly underrated. It is also true that an engaged culture does have a huge impact on competitive advantage.

In essence, an engaged employee culture, aligned with strategic goals, results in greater competitive advantage.

In today’s business atmosphere, this could make the difference for survival.

Therefore, a methodology to assess, plan and improve employee culture is vital. What methods do you use to achieve this?

So, is culture more important than strategy? The answer is no, both should under-pin your business.

Strategy points the way to success and an engaged employee culture gets it there.

If you’d like to find out more, then click the link at the top right of this page…

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